A note about focusing on your strengths.
Last fall I had a really horrible-unhappy customer. They yelled and threatened and argued and demanded free products for nothing. They left me my first poor review & loads of anxiety. I couldn’t believe it. I’d gone above and beyond for them, I’d given them free upgrades, and their images were some of my best work. I felt betrayed and confused…
Looking back, I’m SO happy for that experience. It taught me that I cannot be everything to everyone. I don’t want the type of customers who cause trouble just for the sake of free products. (even though I still love giving away free stuff, I just don’t want to be threatened about it) The more I can specialize, the better I can become at the stuff Im best at.
So, I did it. I made huge changes to my life and my business. At the beginning of this year, I stopped offering newborn, maternity, and family portrait photography (I’ll still be doing family mini sessions seasonally & spots will be very limited!) To focus on what I love most… Wedding, engagement, and senior portrait photography & videography!
To be honest, it was terrifying. As a small business owner, turning away any income feels like entrepreneur-suicide. BUT this summer has been amazing. I’ve been able to learn and grow my skills and business in ways I didn’t think possible. Because I said no, I’ve freed myself to other opportunities, I’ve had time to serve my community, and foster new friendships and I couldn’t be happier about the results!
So don’t be afraid to say ‘No’ to the things that don’t serve you. When you close one door, your hands are free to open the right door. The door that will lead you to where you’re meant to be.
Or not, because what do I know anyway. 😉
All my love,